ROLE
Art Direction
Design
CREDITS
Creative Direction:
Erica Leone
Photography:
Chris Davis
RM | Brand Identity
Revolution Motherhood needed a visual identity that reflected its mission of supporting women through every stage of motherhood while establishing a recognizable and scalable brand. The creative direction called for a complete identity system that balanced warmth, trust, and empowerment while remaining flexible across every brand application.
In collaboration with the Creative Director, developed a complete visual identity, including the logo system, typography, color palette, iconography, and photography direction. Extended the identity across campaigns, email, social media, postcards, and other branded materials to establish a consistent and recognizable brand presence.
The visual identity balances warmth with modern simplicity, combining an approachable color palette, clean typography, and lifestyle photography to reflect the brand's supportive and empowering voice. Every design element was created as part of a flexible system that could scale across both brand storytelling and day-to-day marketing while maintaining consistency and recognition.
